Umushyikirano 2026: Bruce Melodie Calls for Social Media Monetization in Rwanda
During the 2026 National Dialogue Council (Umushyikirano) held in Kigali, Rwandan music star Bruce Melodie reportedly raised concerns about the lack of monetization opportunities on social media platforms for Rwandan creators. His remarks sparked wide discussion among youth, content creators, and policymakers about the future of the country’s digital economy.
Speaking during a session focused on youth innovation and creative industries, the artist emphasized that many young Rwandans are actively producing digital content but struggle to earn income from global platforms due to limited monetization access in Rwanda. He argued that enabling monetization would empower creators financially, reduce unemployment, and encourage innovation in the growing digital and entertainment sectors.
Bruce Melodie also highlighted how social media has become a major economic tool worldwide, noting that creators in many countries earn a living through platforms such as YouTube, TikTok, and Instagram. He encouraged policymakers and technology stakeholders to collaborate with international tech companies to ensure that Rwandan users benefit equally from digital opportunities.
His intervention resonated strongly with many participants, especially young entrepreneurs and artists who see online content creation as a viable career path. The discussion added momentum to broader conversations at Umushyikirano 2026 about technology, youth empowerment, and the need to adapt national policies to the realities of the modern digital economy.
As Rwanda continues to promote innovation and self-reliance through national dialogue initiatives, the call for social media monetization reflects the evolving aspirations of a new generation seeking to turn creativity into sustainable livelihoods.
